dies whether business daily? For what to pay on its site?
This week I participated in focus group research agency, the formal theme of which was the site of a leading Russian business newspaper - one of the the two largest.
In fact, publishers are in complete panic because of falling circulation and revenues, both from advertising and sales.
AWESOME! NO (!) Of the participants survey does not look at news site in their print layout and did not even know about this option! That is, the Internet presentation of the material finally ousted, has become more boilerplate.
Quietly, calmly going Media Revolution - before we bought a daily newspaper for information, to pay for information. Now information on the internet chasing us and actually pay us for its consumption. That is absolutely impossible not to find on the internet 1 of 2 versions Khodorkovsky or drama of the Revolution in North Africa.
Even worse is the case with different data - the network they go online, what to do to buy a newspaper?
Traditions
Western tradition of consumption of the daily press in Russia is simply no! A pair of stunted germ tabloid-type AIF during perestroika and the end of the MC 90 and outspoken fringe types of "Life."
consumption Press
Ironically, said participants in the study:
- I like the tactile sensation and the smell of paper (she-lawyer)
- Newspaper associated with a business lunch, to whom I read it
- I'm laden newspaper on the AJ-pad or the e-book and read the road (For this type of consumption of the printed word in my observation passed perestroika generation of readers. 40 to 59 years).
main question
moderator in store, as usual, at the end - for what you want to pay for the newspaper's website?
It sounds like a death sentence 90% of journalists who are or will eventually go slavery in jeans or look for another job.
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